Product Launch Websites That Give Your Campaign Its Own Destination

Give Your New Product Somewhere to Launch

You've developed it.

Named it.

Designed it.

Photographed it.

Built the campaign.

Now give customers somewhere designed specifically to experience it.

A dedicated product launch website creates a focused online destination for your product story, images, launch information, video and next step.

Remove the Distractions

Your main business website has lots of jobs.

Your launch website has one.

Make people care about the product you're launching.

Everything a Product Launch Website Can Include

Product Story

Explain what you've created, why it exists and why your audience should care.

Product Features and Benefits

Present the strongest reasons to choose the product in a simple, engaging format.

Launch Date and Event Details

Promoting an official launch, demonstration or release?

Put the important information front and centre.

Product Photography

Showcase campaign photography and product imagery without surrounding distractions.

Product Videos

Add launch videos, demonstrations and other campaign content.

Launch Event RSVP

Holding an in-person event?

Invite guests and collect their responses online.

Launch Venue and Map

Give attendees everything they need to find your launch event.

Clear Call to Action

Guide visitors towards the next step.

Purchase.

Enquire.

Register.

Book.

Join the waitlist.

Learn more.

Send Your Entire Marketing Campaign to One Website

Marketing becomes much simpler when everything points somewhere.

Your:

• Social media advertising
• Google advertising
• Email marketing
• QR codes
• Packaging
• Invitations
• Brochures
• Posters
• Sales material
• Influencer campaigns
• Expo displays

can all direct people to the same dedicated product launch website.

Give Your Campaign a Cleaner Web Address

Instead of sending people to something like:

yourcompany.com.au/products/category/new-products/product-238

give the launch a dedicated destination that's easier to promote and easier to remember.

Connect Physical Marketing With a Product Launch QR Code

QR codes can bridge the gap between your physical campaign and your online launch.

Add your QR code to:

• Product packaging
• Point-of-sale displays
• Posters
• Launch invitations
• Brochures
• Event signage
• Expo displays
• Samples
• Demonstration areas
• Promotional material

Scan.

Discover the product.

Understand the story.

Take the next step.

Create a Website for Your Product Launch Event

A physical product launch can use the same website before, during and after the event.

Before the Product Launch

Introduce the product, build anticipation and collect RSVPs.

During the Launch Event

Use QR codes to connect attendees with product information, demonstrations, videos and calls to action.

After the Product Launch

Update the website with launch photographs, videos, media coverage and purchasing information.

One website moves with the campaign.

Your Main Website and Your Launch Website Have Different Jobs

Your primary business website may need to explain:

Your company.

Every product.

Every service.

Contact information.

Support.

Careers.

Policies.

Company history.

Your product launch website doesn't.

Its purpose is much more focused.

Make This Product the Hero

A dedicated launch site removes unrelated information and puts the campaign front and centre.

That's what makes it powerful.

Product Launch Websites for New Products, Brands and Campaigns

WFO Product Launch websites can be created for:

• New product launches
• New brands
• Product ranges
• Limited releases
• New collections
• Launch events
• Campaign launches
• Demonstrations
• Exhibitions
• Trade shows
• Expos

Whatever you're launching, give the campaign somewhere designed specifically for it.

Product Launch Website FAQs

Is a Product Launch Website a Replacement for Our Business Website?

Usually not. A launch website is designed as a focused campaign destination while your main business website continues performing its normal role.

Can the Launch Website Link to Our Online Store?

Yes. Visitors can be directed to your existing store, enquiry page, booking system or another preferred call to action.

Can We Use It for a Physical Product Launch Event?

Yes. Event details, RSVP functionality, location information and maps can all form part of the website.

Can the Website Match Our Existing Branding?

Yes. The design can work with the existing identity of the product, brand or campaign.

Can We Use QR Codes in Our Product Launch Campaign?

Absolutely. QR codes work particularly well with product packaging, print advertising, signage, point-of-sale displays and launch events.

Launch Your Product With Its Own Place Online

You've put too much into your product for its first impression to be another ordinary webpage.

Give your launch a destination built specifically for the moment.